TBWA\ India gets NewsX; account

TBWA\India has reportedly got NewsX account and it is being said that the size of the account is pegged at Rs 15 cr. TBWA won the account in a multi-agency pitch.

NewsX is re-prositioning and re-branding itself and is also gearing up for the relaunch. The channel has also made some senior level appointments in the recent months.

The latest to join the NewsX team is journalist Seema Mustafa, who has joined as National Affairs Editor and Head of National Bureau. The channel has also launched a weekly interview programme, "Straight Talk' with Seema Mustafa.