TBWA's Integer Group India picks Sreejit Nair as MD!

Most recently with PepsiCo in India as General Manager ' Customer Management, Nair brings with him over a decade of FMCG sales, key

in the modern trade channel, having worked at Procter & Gamble and Henkel on the baby and beauty categories in the Middle East for seven

brands in India. In a marketplace where media is highly fragmented, purchase decisions are increasingly influenced at the point of sale. In my time at PepsiCo, I came to appreciate that shopper marketing provides sustainable and cost efficient solutions to both brand owners and retailers while simplifying and improving the shopping experience. I am really excited to join The Integer Group because it utilizes this canvas to provide really smart thinking in this space executed through "highly disruptive' campaign work."

Nair will work alongside Shiv Sethuraman, Chief Executive Officer of TBWA\Group India, and Dan Paris, Regional Managing Director of The

"There is no question Sreejit has the depth of category and sales experience to help us drive the business forward in India," said Paris. "His long track record working in blue chip client environments will contribute invaluable experience to The Integer Group across the region," he added.