Television brings alive the passion of Valentines Day

It’s that time of the year when romance is in the air. The anxiously awaited Valentine’s Day dawns once again to evoke romantic sentiments and help strengthen the bond of love. Celebrated world over the festival of love has been increasing in popularity in India in the recent years. Individuals express their love for each other and reinstate their commitments towards one another. Theatres, hotels and restaurants are fully booked and gifts and flowers are exchanged in abundance on this special day. Television channels too are celebrating this festival of love like never before. Romantic shows and movies have been lined up to entertain the young and old alike on this day. Playing cupid they intend to get audiences acquainted with the different faces of love.

India's leading Bollywood music channel - 9XM will create a special campaign around Valentine's Day. Alok Nath the eternal sanskaari Babuji of Hindi films and television serials has for the very first time turned into a super cool sanskaari rapper! The veteran actor will be seen advising animated characters on how to have a sanskaari Valentine’s Day and this Bade-Chote special is already on air on 9XM since 12th February well in advance of the V-Day.

India's one stop laughter destination, Comedy Central offers you a new line up of Rom-Com shows, new seasons and a whole lot of interactivity. The channel adds a potion of love and laughter beginning with ‘Rules of Engagement – Season 1 and 2’, back to back on Friday, February 14 from 11 AM to 10 PM, to ensure there is no dearth of love and laughter for its viewers on the special day. To double the dosage, Comedy Central’s weekend slot will adorn itself with two romantic comedy shows that have been enjoyed by the audience in the past – ‘Rules of Engagement’ and ‘King of Queen’, starting February 15, 2014 every Saturday – Sunday at 1 pm and 2 pm, respectively. Adding to the line-up, the channel will bring a comedy drama, ‘Perfect Couples’, starting February 24, 2014, Monday- Wednesday, at 10:30 PM. and a distinctive character called ‘Love Don’ will dispense quirky and comic advice, in true Comedy Central style, on love and relationship issues on February 13th & 14th  2014.

This Valentine’s, Romedy NOW - India’s exclusive English Entertainment Channel is painting the town YELLOW. Glow in the new colour of love with ‘Valentine Romedies’ and enjoy a countdown to seven of the best and most loved English movies of all time. Starting 8 am onwards, cuddle up with your loved one and spend the most lovable day of the year with the pick of these toppers all day through.  Indulge in oodles of Love and Laughter all day long with your favourite movies . Valentine Romedies : Count down to Love begins with Another Cinderella Story at 8 am, Sleepless In Seattle at 10 am, Valentine’s Day at 1 pm, You’ve Got Mail at 3 pm, 27 Dresses at 5 pm, No Strings Attached 7 pm,  and Titanic at 9 pm. 

So tune-in and don’t miss your chance to win big with ‘Valentine Romedies’ only on Romedy NOW. You can also surround yourself with all the excitement and energy this month as Romedy NOW promises a fantastic February with a chance to win a trip to Paris. Participate in the ‘Romedy In Paris’ contest and win a trip to Paris! Share your story by simply logging on to Facebook.com/RomedyNow. ‘Like’ the Romedy NOW page and go to the Romedy In Paris Contest Tab and leave your answer. You can also tweet your answers @RomedyNOW or simply SMS us ‘ROMEDY’ (space) your answer to 58888 or email us on hello@romedynow.com.

Celebrate the feeling of love and being loved with an exciting line-up of romantic movies only on Star Movies. The channel plays Cupid and presents “The Joy of Love” Valentine Movie Fest. On 14th February, the back to back movie special promises a fun-filled joyride for all die-hard romantics, right from 7.30 A.M. to 10.30 P.M.. The channel’s picks include My Best Friend’s Wedding, Hitch, Just Go With It, As Good as it Gets, Friends with Benefits, Bridget Jones Diary, The Twilight Saga: Breaking Dawn Part 2 all slotted to air in a fantastic marathon that will set the mood just right. Discover the meaningful expression of love as you plan a day of sheer bliss and bring alive the passion of St. Valentine’s Day with Star Movies. The presenting sponsor for the campaign is Cadbury Dairy Milk Silk.

This Valentine’s Day India’s premium Hollywood movie channel Sony PIX is all set to cast a spell on you with blockbuster movies of heroes who did it ‘All for Love’. Celebrate Valentine’s Day with Sony PIX as it gets ready to amaze you with a special line up of movies that will make your hearts flutter all day long on February 14th.. So sit back and get a dose of blockbuster action this Valentine’s Day and ‘STAY AMAZED’. Go ‘All-Heart’ with Hancock starring Will Smith and Charlize Theron at 11 AM, witness death by love in the latest BOND blockbuster Skyfall at 1 pm, the first of the epic trilogy The Terminator at 4PM, spin a web of love with Spider-man 2 at 6:30PM and do the impossible with Mission: Impossible 2 at 9 pm on Friday, 14th February only on Sony PIX.

Going to movies on Valentine’s Day is a tradition for many couples, old and new. But hold on, as AXN brings to you a thrilling treat this 14th February.  This Valentine’s Day AXN offers a great cuddle up on couch night while the world's greatest detective is on your TV screens solving some nail biting cases. The channel treats you with back to back episodes of Sherlock Season 3 starting 12 noon so tune in and be a part of the Sherlock, Season 3 Marathon Mania to witness the thrill drama and action on your screens.

Star World brings to you the ultimate Valentine treat as the channel is all set to air a marathon session of the show 'Melissa and Joey' for all their die-hard fans of the show.

Keep your love quotient at its maximum as Sony MAX brings you five epic romantic flicks back to back to keep the magic of love alive all day long. . Feel the triumphs and tribulations in each of these movies with your loved ones. Five of the best love stories that will be aired are Qayamat Se Qayamat Tak at 7 am Mujhse Dosti Karoge at 10.30 am  Mohabbatein at 1pm ,Yeh Jawani Hai Deewani at 5.30 pm and Aashiqui2 at 9 pm. The channel also brings to you the MAX Television Premier of romantic comedy film, ‘Shuddh Desi Romance’ on Saturday, 15th February at 9 pm and Sunday, 16th February at 1 pm only on MAX. It is a story with a modern twist about three young people in today's changing India trying to figure out what love, attraction and commitment mean to each of them.

In the Hindi GEC space loads of twists and turns will be evident in the different serials  on the occasion of Valentine’s Day. On Colors in Beintehaa we will see Zain and Aaliya performing on song Zehnaseeb from film Hasee toh Phasee and fun games will be played between couples. Whereas in Uttaran, love birds Mukta  & Vishnu, and Meethi &  Aakash will be shown spending  precious time with each other.  The Jeannie and Juju Valentine’s Day track on Sab TV will celebrate the story of Jeannie 's birthday which will go on from 14th  till 20th  February. On Zee TV too we will see love in the air with romantic sequences in Qubool Hai and Aur Pyaar Ho Gaya.

Some of the lead star cast of shows aired on Zee TV, have expressed their sentiments on the occasion of the special day. This is what they had to say: Asad from Qubool Hai played by Raqesh Vashisht – “Valentine’s Day this year is very special as we are shooting a beautiful wedding track for Qubool Hai at Taj Mahal. This episode will be aired on the day of love – Valentine’s Day. Besides, me and my wife celebrate each and every moment of our lives to the fullest. But on Valentine’s Day I will surely make her feel ultra special and make it a day to remember. We will end the day with watching Qubool Hai together.”

Zoya from Qubool Hai played by Surbhi Jyoti – “Valentine’s Day reminds one of their commitment to love someone unconditionally and not expect anything in return. It is a day to say ‘I Love You’ and mean it from the core of your heart. While saying ‘I Love You’ everyday is an expression of what your feelings are, saying it on this day 

is all about committing your love which is timeless and making the special one feel very loved.”

Avni from Aur Pyaar Ho Gaya played by Kanchi Singh says “Love makes us all go crazy, and what better way to celebrate this craziness than the Day of Love i.e. Valentine’s Day. A day when you can shout from rooftops and confess your crazy love, Valentine’s is the most beautiful expression of the best way to say that you care.”

Raj from Aur Pyaar Ho Gaya played by Mishkat Varma – “Love, the word in itself sounds so romantic that whenever somebody confesses their feelings for you, you feel blessed. It is magical because when somebody loves you from the bottom of their heart, you know that the entire universe has conspired to bring you together. Thus it becomes natural to celebrate the day dedicated to love with all its zeal. My suggestion is to go out, create the best memories together and revel in the passion of love, this Valentine’s Day.”

Gunjan from Sapne Suhane Ladakpan Ke played by Roopal Tyagi shares her opinion. She says “Valentine’s Day is the most beautiful day in the entire year for me. When two people are in love, the whole world looks so beautiful. It is but natural that one should celebrate the most beautiful day in the entire year, with the one they love. Valentine’s is a day to celebrate the beauty of life and that one person who has given all his life to make your life beautiful.”
Mayank from Sapne Suhane Ladakpan Ke played by Ankit Gera – Love makes everything clear and pure. The most intimate emotion Love, celebrated by one and all on Valentine’s Day is all about sharing and caring. To go out to demonstrate your love for that someone special, or to do something which makes him or her feel the magic of your love is what this day stands for.”

Purvi played by Asha Negi from Pavitra Rishta – “For me Love is the most pious relationship which brings two people closer and makes them one. It is this oneness which is to be celebrated on Valentine’s Day as this day inspires you to go that extra mile to show that you care. A day dedicated to love, Valentine’s is the day to go out and paint the town red with love.”

Arjun from Pavitra Rishta played by Rithvick Dhanjani – “Love is to search for that one person that you can’t live without. And Valentine’s is the day to thank that person for making your life so beautiful. A bond which is made in heaven, Love is what makes the world go round, and makes our boring life worth living. And what better day to celebrate that beautiful life than on Valentine’s which reminds us of how lucky we are to be alive and loved.”

Ankita from Pavitra Rishta played by Ankita Lokhande – “Valentine’s day is just an occasion to say that you love and care,  a day where love takes precedence over everything else and inspires you to go out and fetch the moon for your loved one. A day to celebrate and to cuddle, a day to hug and to love; Valentine’s is the best way to express love and also how special that one person is for you.”

Naren from Pavitra Rishta played by Karan Mehra avers, “Being deeply loved by someone gives you that immense courage to go out and win the world. And what better way to thank that special someone for their love, care and support than to express your gratitude on this day of love. A day where every moment is dedicated to the feeling of love, Valentine’s Day is the time to say all that you have in your heart. After all, the feeling remains a lifetime, but the moment does not.”

Various brands too are celebrating the occasion with much fervor. Maybelline New York launches their range of four fabulous hot pinks that will have the temperature soaring this Valentine season while brand Tanishq celebrates Valentine’s day with a divine range of solitaires this season.

Yatra.com brings to you a daily bonanza of gifts for a 14 days period starting from 13th February. Travellers booking a domestic flight through Yatra.com now stand a chance to win a tablet, LED TV or digicam this Valentine. The offer is valid only on confirmed online bookings made between February 13th and 26th February 2014. Under this offer, travellers making bookings starting at Rs.10,000 and above would be eligible to participate in the lucky draw and three winners will be selected every day whose names will be announced on the website.

So, if you wish to avoid crowded and noisy places just switch on your television and spend quality time with your loved ones. Plan a romantic indoor date, by tuning in to your favourite movies and shows this Valentine’s Day!

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