The 2nd edition of the IAA Leadership Awards announced

Following a remarkably successful debut last year, the India Chapter of the International Advertising Association (IAA) today announced the 2nd edition of the IAA Leadership Awards.India’s leading Hindi General Entertainment Channel (GEC), COLORS, are the ‘presenting’ partners for these Awards. Hailed as one of the most credible and coveted awards in the industry, the IAA Leadership Awards salute the excellence of marketers across 12 industry categories.

The awards recognize and honor’s contributions ofvarious leaders from the advertising and media industrywho have excelled in the last year and have helped the industry grow from strength to strength. What makes this award unique is that, it recognizes excellence across marketing, advertising and media and brings these gifted leaders together on one common platform. The IAA Leadership Awards planned as an event promises to be bigger and better than last year’s inaugural event the IAA Leadership Awards would be presented by the Hon’bleUnion Minister of Information and Broadcasting Sri Manish Tewari.

Speaking about the 2nd edition of the IAA Leadership Awards Srinivasan K Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman RK SWAMY BBDO said, “Last year’s IAA Leadership Awards received great feedback from all sections of the industry. We believe that the pursuit of excellence needs to be recognized and those leaders who have delivered spectacular brand and engagement solutions need to be honored. More so, these leaders would serve as an inspiration to one and all. Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”

Commenting on the association, Raj Nayak, CEO – COLORS said, “We are excited to continue our association with the IAA Leadership Awards for the second year in a row. Our commitment to excellence in every aspect of our own corporate culture resonates with the core idea behind this Award. In as much as we see our Channel as the medium that connects brands with consumers in an effective manner, these awards connect excellence with corporate leaders in a similarly effective manner”

To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a task force which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees.Nielsen (India) Private Limited was engaged thereafterto have the nominees voted upon by senior marketers from the same industry to pick the final winner. Ernst & Young LLP will look at the process to satisfy itself of its fairness and will officially tabulate the results.

The awards would be presented at a grand ceremony on 1st March, 2014 at the Grand Hyatt, Kalina, Mumbai.