The AJIO Big Bold Sale is here and Shraddha is on a mission

Peak summer season means peak sale season, especially for the online fashion retail space.

As the Big Bold Sale, AJIO's flagship sale returns with incredible offers on top brands, so do their super-stylish, super-slick TV commercials featuring Bollywood glam-queen Shraddha Kapoor. And this time she's on a mission.

With the help of co-star Rana Daggubati, Shraddha finds clever ways to dodge her pursuers, disguising herself in en vogue disguises from all the world's biggest brands, fulfilled by AJIO. Escapes from elevators, close calls from washrooms and an exciting getaway accentuate an action-packed film that showcases AJIO's amazing collection for the season.

India’s hottest fashion destination AJIO, in its biggest-ever edition of the Big Bold Sale, brings 5000+ brands offering over 1.3 million curated fashion styles at 50-90% off. Customers can expect an unparalleled shopping experience with never before seen deals. 

“The AJIO Big Bold Sale is about giving our customers the boldest deals on the biggest brands, and this campaign with Shraddha Kapoor and Rana Daggubati is another fantastic representation of this larger-than-life sale event", says Vineeth Nair, CEO, AJIO. "We're taking our efforts on both traditional and digital media to the next level for this sale - so watch out for us everywhere."

To create both buzz and awe for the styles available on sale, AJIO worked with Bangalore-based advertising agency Phantom Ideas to create this high-glamour, high-action film. This idea was to make a bold splash during a busy sale season, and there's no doubt that this campaign is catching eye-balls. The commercial does an excellent job of showcasing the eye-catching fashion that will be available during the sale, with Shraddha and Rana both looking their stunning best.

“When you get the best brands at such phenomenal discounts, you can't help but pick up multiple looks", says Robbie Anthoney, Founder and Chief Creative Officer, Phantom Ideas. "The kind of fresh styles and international brands AJIO offers warranted a film that immediately oozes style, and the great spy vs. spy trope was the perfect setup to do this.”

This 360-degree campaign will run across India on TV, OTTs, social, digital, print and radio.