The Hindu claims 20% growth in Jan-Jun 2018 in South India
Though the latest round of Indian Readership Survey (IRS) numbers are yet to be revealed, the Audit Bureau of Circulations (ABC) has been checking and verifying the circulation figures of publications every six months. Citing ABC numbers, The Hindu has claimed to have seen a 20 per cent growth in circulation during the period January-June 2018 over the same time period in 2017 in South India.
The Hindu has claimed that it remains the No. 1 English daily in South India with 1,179,870 copies (Main: 1,095,874; Variant: 83,996) for the period January-June 2018. This is 45 per cent more than the nearest competitor, The Times of India, with 814,071 copies (Main: 736,622; Variant: 77, 449) in the South.
On an all-India basis, The Hindu claims to be the second largest English daily in the country with a total circulation of 1,397,955 copies (Main: 1,293,894; Variant: 104,061) for the January-June 2018 period.
As per ABC figures, in Tamil Nadu, The Hindu has claimed to have a circulation of 481,197 copies (Main: 435,770; Variant: 45,427) and is the only certified English newspaper across the state.
In Kerala, The Hindu has a circulation of 144,005 copies (Main: 138,278; Variant: 5,727), which is 33 per cent higher than the nearest competitor.
In Karnataka, The Hindu has achieved a strong No. 2 position with 282,726 copies (Main: 269,824; Variant: 12,902), which represents a 100 per cent growth over the January-June 2017 period.
In the states of Andhra Pradesh and Telangana, The Hindu’s combined circulation stands at 261,326 copies (Main: 241,820; Variant: 19,506).
In the North India markets, The Hindu claims to be the highest priced English daily and has reported a circulation of 217,217 copies (Main: 197,152; Variant: 20,065).
Commenting on the daily’s performance, Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, “The continuing leadership of The Hindu in South India reaffirms the consumers’ trust and confidence in our newspaper. We are truly grateful for this support from the public and look forward to engaging more actively with our readers.”