The impact of transit advertising!

Transit advertising is an excellent way to reach the general public as well as a captive audience as people spend more time in vehicles than they do reading newspapers or watching television. These ads come in several forms such as taxi and metro advertising, bus stop/shelter displays and more and their colorful and innovative designs attract wide attention. Also, it offers flexibility of location and ad size thus providing exclusivity in one's space.

Making an effective use of transit advertising are companies such as Dell India, Sony Pix, and Zee Tv. Using the Dmrc's Feeder and the Delhi tourism's Ho-Ho buses, the companies have made a tactical use of transit media, strategically creating a buzz in the Delhi/NCR region. The campaigns being executed by Blue Ocean Media Group only goes on to show the novelty of the company's marketing strategy which comes to the fore as one cannot help but give these buses a well deserved look.

Adding to this, Ajay Arora, Director, Blue Ocean Media says " putting your ads on the move when your consumer are "on the go' proves to be both economical and instantly effective without wasted circulation. The clients want us to use transit media apart from other conventional media as its broad based nature generates a lot of curiosity and by making use of the Dmrc's feeder buses and the Ho-Ho buses we aim at providing the commuters with useful and interesting information, through such innovative concepts. "

In the last couple of months, new modes of Outdoor media and advertising such as Transit Advertising have gained precedence over other contemporary forms and these companies, in concert with the efforts of the Blue Ocean Media Group, seem to be making the best use of it.