'The LINKS India' Bags Pullman Novotel Account

Pullman Novotel New Delhi Aerocity, two of the flagship brands by Accor, have signed The LINKS as their lead advertising partners in India. Known for their superior hospitality and elite customer experience, both Pullman and Novotel have a global presence with the former recently opening its 100th hotel Pullman in Aerocity, New Delhi.

Commenting on this development, Tim Guillois, CEO, The LINKS India said, “We're extremely excited to be on board. The vast horizons of advertising that they’ve ventured into give us a great opportunity to do some really exciting work. We hope to build great brand equity for them, using all our understanding in the best way possible.”

The LINKS India would focus on highlighting their key aspects – the dining, hospitality and most importantly, grandness. On being asked about immediate plans, Tim Guillois added, “We go full throttle in December, with a special focus on F&B and wellness. Delhi is the key market that we intend to tap right now. Moreover, the plan to position Pullman and Novotel as a destination, and not just hotels, is also on the cards.”

The LINKS, a full services Marketing & Communications group based out of France, began its India operations earlier this year. Gradually expanding its foothold, the company has already bagged accounts like Federal Bank, Logitech and JK Tyre to name a few.