The PRactice hires Zach James and Rishi Seth as Strategic Investors & Partners

 Heralding an era of seasoned, independent Indian Public Relations (PR) professionals investing in the burgeoning, Indian PR industry, The PRactice - a leading full-service PR firm in India announced a strategic investment from Zach James and Rishi Seth, senior public relations, and communications advisors. The partnership marks a significant milestone as The PRactice enters its 25th year, reinforcing its commitment to growth, innovation, and its reputation as a trusted industry leader.

Nandita Lakshmanan will continue as the CEO of The PRactice, with a focus on growth and driving excellence in client management. As strategic investors and partners, Zach and Rishi will actively participate in augmenting efficiencies in business operations, expanding opportunities across geographies and sectors and focusing on talent management. Their rich and vast experience and expertise will also be available to strategic clients.  

Speaking on this development, Nandita Lakshmanan, Founder and CEO, The PRactice said, “The PRactice’s credentials will be significantly bolstered by the presence of Zach and Rishi.  The synergies in our values and vision for building reputed PR firms in India to take public relations to the boardroom, will enhance the credibility and reputation of The PRactice even further. We are excited about multiplying the potential of The PRactice and deepening our relationships with our clients and prospects, with this landmark development.”

Addressing the team at The PRactice earlier today, Zach said "Nandita and her team at The PRactice have meticulously crafted an impressive business and reputation, and therefore, has always been of interest to us for years. Our partnership is a strategic move to future-proof The PRactice, realize value and ensure relevance in this dynamic industry. Our shared vision is to focus on strengthening capabilities, introducing tech-driven innovations, expanding market reach, and prioritizing talent management.”

Rishi Seth added, "We are thrilled to embark on this fantastic journey with Nandita and The PRactice, a well-established firm. At a time when the communications landscape is undergoing transformation, this first of its kind partnership will look to combine entrepreneurial agility and experience to realize growth opportunities within the thriving Indian market. "

Path to Potential

The PRactice has been on a progressive journey to realize the full potential of Public Relations. The Firm continues to build its capabilities as a full-service public relations firm with integrated capabilities offering a comprehensive stack of services, including Internal Communications, Analyst Relations, Digital Engagement, Stakeholder Engagement, and Strategic Media Relations, complemented by robust Design and Content capabilities.