"The Raymond Shop" launches its new TVC

The Raymond Shop (TRS), the premium retail network of Raymond Ltd., announced the launch of its new campaign ‘Celebrate Every Day’, with Raymond and its host of apparel and accessory brands providing you wardrobe support for such rejoicing. The television campaign will be aired today onwards across various genres of channels including English Movies, English and Hindi News.

 

TRS launched its first-ever brand campaign last year on ‘Walk in with an idea, walk out with a wardrobe’. ‘Celebrate everyday’ is an extension of the first campaign in that it encourages Raymond customers to treat every day as a special occasion and make their dressing ideas of every day of their lives come alive with Raymond’s fabrics, apparel and other wardrobe solutions.

 

Mrinmoy Mukherjee, Director-Marketing & Business Development, Retail, Raymond Ltd said, “The campaign reminds its audience that celebrations are not restricted to special occasions. While Raymond today partners its customers in all important moments like getting a promotion, meeting friends or just spending memorable moments with loved ones, the call to extend this celebration to every day living has a very positive ring to it. And of course, the fact that TRS has ‘something for everyday’ is reiterated by this campaign thought.”

 

The new TRS film is 40 seconds long and features model Asif Azim in the lead role. The film conceptualized by creative agency RK Swamy BBDO along with TRS Marketing team, is directed by Kunal Shivdasani while the production has been handled by Sanjeev Sharma of the production house Optimystix.

 

The new campaign highlights The Raymond Store’s offering of a complete wardrobe solution, from fine range of fabrics to ready-to-wear collections through top-of-the-line brands like Raymond, Park Avenue, Parx and  ColorPlus, in addition to specialized services like Custom Tailoring and Made-to-Measure and a wide range of accessories.

 

Raymond the preferred shopping destination for the Indian male provides an all inclusive range of offerings including fabrics as well as formal and informal wear to cater to its customers’ needs all across the year.

 

The television campaign will be complemented by a contest to promote “Celebrate” theme on the Raymond Facebook page (https://www.facebook.com/RaymondLimited), aimed at increasing the engagement levels with fans to another level.

 

The television and online efforts of the campaign will be supported by outdoor media. A “Celebrate” VM will be launched to integrate with other aspects of the campaign.