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The Social Street braces for aggressive growth, beefs up leadership team



The Social Street, a leading new age marketing communications agency is making significant investments in its senior leadership team. The agency has roped in Shonali Sharmaa as Managing Partner for the Experiential business vertical and Shilov Mani as Senior Vice President, Planning. Shonali and Shilov will report to Mandeep Malhotra and will be based in Mumbai.

Commenting on the appointments, Mandeep Malhotra, Founding Partner & CEO, The Social Street said, “Shonali and Shilov are bright additions to our team. Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers. I am confident that our clients will benefit greatly from the knowledge and experience Shonali and Shilov bring on board.”

Shonali Sharmaa, Managing Partner, The Social Street says, “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”

Shilov Mani, Planning Head, The Social Street added, “What drew me to The Social Street was Pratap and Mandeep’s vision to build a future ready agency. We have an extremely robust - and powerfully diverse - set of talents and we have great clients. I am really looking forward to joining forces and make things happen."

Shonali has fifteen years of experience in experiential marketing with varied experience across events, promotions and sports marketing making it an ideal blend in today’s market scenario wherein the lines of Experiential Marketing are blurring.

Shonali has worked with agencies like Ogilvy, Bates, among others, as an integrated marketing specialist and has built the requisite skill set and experience to lead from strength to strength. She has serviced clients in telecom (Idea, Vodafone, Motorola, Samsung), FMCG (Pepsi, Cadbury’s) and Media (National Geographic, Discovery Networks).

In his sixteen years of work-experience, Shilov has spent five years in supply chain management, working with Mahindra and TotalFinaElf, before joining Ogilvy & Mather handling Media Buying, Planning and Client Servicing. He moved to the DDB Mudra Group to handle their OOH, Activation, Events and Retail executions. With DDB Mudramax, Shilov has won numerous awards at MAA, PMAA, Abbies, Effies, Emvies, OAC and WoW. He has worked with clients such as HUL, HSBC, HT, Ashok Leyland, ITC, Uninor, HCC, Idea, among others.


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