The Tara Sharma Show - Ek Nayi Ma ka Safar, Season 2 launches on COLORS

The second season of The Tara Sharma Show is all set to launch this Sunday at 10.30 am on COLORS. Johnson's® Baby presents The Tara Sharma Show – Ek Nayi Ma ka Safar – Season 2 is a realistic diary of Tara’s experiences and adventures as a new mum. Season 2 picks up where the finale of Season 1 ended with the birth of their younger son, Kai, making the new season double the fun with the adventures of a family of four. Apart from COLORS at 10.30 am the show will also air every Sunday at 9pm on Nick. 

According Manisha Sharma- Weekend Programming Head COLORS, “We are excited to introduce the new edition of The Tara Sharma show which gives viewers a peek into the life of a celebrity mother and her adventures. The unique video travel-blog format is interactive, entertaining and informative adding to the variety offering promise from COLORS. The show has been slotted for every Sunday at 10.30 am, making for it for a perfect light hearted weekend show.”

Talking about her experience, Tara states “When I was pregnant and soon after our elder son, Zen, was born, I realised that I wanted to get back to work yet I was so enjoying being a hands-on-mum that I didn't want to leave him for long periods of time and go for outdoor shoots etc. So I racked my brains to think of what I could do and eventually came up with the concept of the show. Post the success of Season 1 we are thrilled to be back with Season 2. This time we have associated with Johnson’s® Baby. I cannot think of a more perfect association since it is a brand we all swear by. It’s a contemporary brand with a rich heritage. This association has helped us learn a lot about the science behind baby care and we have brought on board a lot of information which mothers will find very valuable.”

Season 2 highlights pertinent issues like the bond of siblings, the journey of bringing up a new born and toddler as well as travelling with kids to locations like London, Thailand and Cannes. The guest appearance of celebrities Konkona Sen Sharma, Maria Goretti, Tusshar Kapoor, Vivek Oberoi, Jon Abraham, Madhu Sapre and Sandhya Mridhul in the show add to the overall entertainment value.

On the occasion of the launch Tushar Murdeshwar – VP Marketing, Johnson & Johnson Consumer India said “For over 100 years Johnson's® Baby has been proud to be a part of the bonding moments between mothers and babies around the world. We know that providing the best care for baby is both an art and a science. Through her own experiences, Tara Sharma Saluja brings these truths to life and supports families in creating their own loving moments. We at Johnson's® Baby are very excited to further strengthen these bonds as the presenting sponsors of the show.”

Speaking on the partnership, Roopak Saluja- Founder & CEO, The 120 Media Collective said, "This partnership with Johnson's® Baby just makes sense on so many levels.  Not only is there a great brand fit in terms of both, product and values, but in Johnson's® Baby we've also found an evolved partner who subscribes to our philosophy of Branded Entertainment, where the primary objective is to create compelling and engaging content, which in turn goes a lot further in creating a win-win situation for audience, broadcaster, brand and producer alike."