This Republic Day, MOD celebrated the spirit of Mumbai traffic police

Mad Over Donuts (MOD) honoured the heroes that control the wheels, Mumbai Traffic Police Officers, by distributing donut boxes on the occasion of Republic Day. The aim of the campaign was to appreciate, and celebrate the unwavering spirit of Mumbai’s resolute Traffic Police Department, in an effort to thank them for working hard everyday, and ensuring road safety.

Through this campaign, Mad Over Donuts, recognised the benevolence of Mumbai’s Traffic Police Department in controlling the traffic of one of the most congested cities in the world. As a token of respect, the brand offered numerous boxes of their gourmet donuts, to acclaim the persistent spirit of Mumbai Traffic Police.

“Our Republic Day campaign is our little way of recognising the tireless efforts and relentless spirit of the traffic police officers, who put the common man before themselves. Here’s to celebrating their earnest work,” said Tarak Bhattacharya, Executive Director and CEO at Mad Over Donuts. 

Mad Over Donuts believes in applauding the real-life heroes, who may not always be seen on tabloids but whose impact is felt throughout the country. MOD’s 2024 Republic Day campaign was a testament to the brand’s efforts in acknowledging the people who work towards bringing good reformation in India.