Thomas Cook India launches 'Xplorer' for the adventurous Indian traveller!

Thomas Cook (India) Ltd, one of India’s largest integrated travel and travel related financial services company, introduces a new product for Indian adventure travellers called ‘Xplorer’. Crafted for all age groups, this vibrant product has been designed to bring out the spirit of the voyager, the adventurer in oneself.

While adventure travel has historically been restricted to the youth segment, Thomas Cook India’s launch of ‘Xplorer’, aims to change this. And Xplorer’s 3 product categories have been carefully designed to appeal to the pioneering explorer in every traveller:

• FamilyTrails – Designed for the novice adventurer with an interesting mix of nature, culture   & unusual sightseeing
• MildVentures – Created for those who have had a previous brush with adventure and are keen on taking it to the next level
• GrandVentures – Specially crafted for professional adrenaline aficionados

The Thomas Cook India product team of ‘Xplorer’ has spent time listening to customer feedback and the outcome- a delightful combination of experiential itineraries at destinations carefully handpicked to enthuse the avid adventure traveller. Keeping the unique interests of India’s adventure travellers in mind, ‘Xplorer’ offers exhilarating and engaging activities like trekking, rappelling, white water rafting, skiing, jungle safaris, ice climbing, kayaking, paragliding and more. Experimental off-beat journeys to undiscovered Indian destinations with that unique adrenalin rush form a hallmark of the ‘Xplorer’ product line.

Xplorer has been intentionally restricted to domestic destinations to promote local tourism and also to ensure that the Indian traveller gets to experience a yet undiscovered facet of our beautiful country.

Rajeev Kale, COO – MICE, Domestic, Sports Holidays & Cruises, Thomas Cook (India) Ltd said, “At Thomas Cook (India) Ltd, we’ve been observing with delight the growing interest of Indian travellers in adventure activities. Their hunger for non traditional, experiential travel has been the driver of our new initiative, Xplorer. With its diversity of experiences and expertise levels, we hope to delight a wide spectrum of segments, whether amateur or professional, across youth, young couples, familes, corporate executives and the explorer-at-heart!

He added, “Innovative activities will add to its appeal and we are confident that Xplorer from Thomas Cook, will address the latent need for dedicated adventure tours within our country.”