Tic Tac goes desi, Introduces Elaichi' mint!

A traditional mouth freshener of India and the favorite mint – Tic Tac – come together and present the all new “Elaichi” flavored Tic Tac. ‘The Desi Mint’ – as it is tag lined, will have the strong flavour of elaichi or cardamom. This condiment is widely used in India for its health benefits, and more so as a mouth freshener after meals. This exciting new flavour, ‘Elaichi Mint’ will be available soon in the market at price points of Rs. 10 and Rs. 5.

The rattling pack of Tic Tac is a favorite among youth and with this flavor Tic Tac has gone Desi – the elaichi way.  The ‘elaichi mint’ flavor would be available in a unique light-green box (similar to the color of elaichi) with white pills making it playful & sociable.

The ‘Refreshment to be shared’, Tic Tac, is available in an assortment of flavours to suit the changing taste palete of youth. This is a first time that the brand has introduced a local flavor in the market, especially to cater to the Indian audience.

New flavours are introduced only after conducting a thorough research on Indian requirements and preferences. Youth especially love the idea of trying something new and different on a regular basis. Usually sold in transparent plastic boxes with a flip-action lid, the rattling sound is symbolic to Tic Tac.

During the launch, Tic Tac will also engage consumers on the digital platform through some fun and exciting activities. The current Tic Tac flavours available in the market include Mint, Orange, Peach Passion, Mintensity and Strawberry Fields. Give your taste buds a unique refreshing experience with the all new Elaichi flavoured Tic Tac.

Go ahead and share the “desi” mint – Elaichi Tic Tac!


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