Tic Tac unveils new spearmint flavour

Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, is excited to announce the national launch of its newest flavour, Spearmint.

Spearmint has long been recognized as one of the most popular flavors in the Freshness categories like Mints and Gums. It has a refreshing taste profile, with a strong dose of minty freshness, coupled with its mild sweetness. This new variant aligns perfectly with Tic Tac's commitment to placing the consumer at the centre of its marketing mix, ensuring that their preferences and needs are met.

 In line with the Media behavior of our Young TG, we intend to leverage digital and social media platforms to promote the launch of our new Tic Tac Spearmint flavour, through dedicated Digital assets. The introduction of Spearmint aims to address the longstanding demand from Indian consumers for a strong mint flavour that can be enjoyed in various moments throughout the day. Recognizing the inherent need for a refreshing and strong mint flavour in various situations such as post meals, workouts, on-the-go moments, and before important meetings, Tic Tac has introduced the Spearmint variant to bridge the existing need gap and provide local relevance. Tic Tac Spearmint flavour will be available in a convenient pocket-sized pack, making it easy to enjoy on-the-go or share with friends. The iconic Tic Tac pack, known for its distinctive design and practicality, will continue to house the new flavour, ensuring a familiar experience for Tic Tac enthusiasts.

" At Tic Tac, consumer has always been at the heart of all our endeavours. We strive to understand their preferences and curate products that cater to their unique needs," said Mr. Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India. "The introduction of our Spearmint flavour is a testament to our commitment of being consumer-centric, a flavour which is specially crafted to bridge the need gap for a strong mint in the Indian market by bringing this locally relevant variant to our portfolio while remaining true to our high standards of quality. Tic Tac will continue to be the go-to choice for consumers seeking a robust and refreshing flavour experience."

The launch of Tic Tac Spearmint is expected to drive further growth and consolidate Tic Tac's position as one of the leading brands in the Indian confectionery market. This introduction not only meets the demand for a strong mint flavour but also offers consumers a unique taste experience that combines with innovation.