Times Internet partners with All India Radio for live IPL commentary!

Times Internet Limited (TIL) and AIR have joined hands to broadcast live commentary of IPL 2012 over AIR’s National Channel and FM Gold Network.
 
The running commentary of the final matches of IPL 2012, including the eliminator match at Bangalore on 23rd May, 2012, 2nd qualifier match and final match at Chennai on 25th May and 27th May, 2012 respectively, being played in India, will be broadcast alternately in Hindi and English on National Channel and FM Gold Network. The coverage area of National Channel includes Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Goa, Haryana, Jharkhand, Karnataka, Madhya Pradesh, Manipur, Meghalaya, Orissa, Pondicherry, Tripura, Uttar Pradesh, Uttaranchal and parts of Assam, Maharashtra, Rajasthan and Tamil Nadu. The commentary on National Channel will be radiated by 1000 KW transmitter from centrally located places i.e. Nagpur (Mtrs. 191.6 M - 1566 KHz.), 500 KW, from Kolkata (Mtrs. 264.5 M - 1134 KHz.) and 20 KW Transmitter at Delhi (Mtrs.246.9 M - 1215 KHz.) and two SW transmitters at 9425 KHz & 9470 KHz at Bangalore and Aligarh respectively.
 
Speaking on the deal, Rishi Khiani, CEO, Times Internet, said ,“By partnering with All India Radio, IPL 2012 will be able to reach out to a much larger base of cricket fans, who are spread all over the country ,especially beyond the metros.”
 
“AIR has had a very long innings in promoting sports including cricket in the country. We are still going strong in that direction. We are now about to carry live commentary of the last three important and crucial matches including the final match of IPL - 2012. We hope that this would provide a new experience to our listeners, “said L.D.Mandloi, Director General, All India Radio.
Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media