Times Internet's Indic Language sites clock 100 million readers a month
Times Internet's Indic Language Business today announced crossing 100 million monthly visitors’ milestone, making it the runaway leader in the vernacular media market ahead of competing publications like Dainik Jagran, Dainik Bhaskar, Amarujala and ABP among others.
Riding on superior product quality, multiple content formats, and new verticals, Times Internet’s Indic language sites have rapidly emerged as the country’s go-to destination for vernacular news. The publishing platforms have unveiled a host of product innovations like the world’s first PIP (Picture-in-Picture) mode on the mobile web, native briefs and localized services among others that have affirmed its position as the country's leading digital publisher in Indian languages.
The recently launched PIP (Picture-in-Picture) mode allows readers to pin their window to the corner of their smartphone screen while reading content on the site and browsing various pages. For those who are always on the go, another interesting feature has also been launched called the Native Briefs which offers News in easy to consume bullet format. The sites have also dug deeper and penetrated local markets with localized services that would offer specific news about weather, pollution, petrol & diesel services and more.
“We have made a significant investment in product and tech innovations to ensure we serve news in multiple flavors to the widest range of readers. This has borne results as our languages business is now India’s No.1 destination for all Indic languages. A majority of Indian internet users prefer consuming content in their native tongue, and we are focused on tapping into this massive potential market for Indic content,” said Puneet Gupt, COO, Times Internet.