TIMES NOW, India's No. 1 English news channel on Budget Day!

TIMES NOW ' one of the India's top most English news channels is now India's No. 1 English news channel due its ability on being the audience's favourite on big event days. On "Budget Day' TIMES NOW garnered more viewership than all English and Business news channels, with its power packed Budget coverage.

TIMES NOW ' It was launched in 2006 and it is brought to you by Times Global Broadcasting, a Bennett, Coleman & Co service, the largest media conglomerate in South Asia.

TIMES NOW's power-packed programming included - extensive discussions and relevant analysis by the most powerful heavyweights from the Industry, Government and Market Experts complete with a line-up of special debates and chat shows.

All this was conveyed by Arnab Goswami, editor-in-chief, TIMES NOW; Swaminathan Aiyer, economic and policy expert and renowned columnist; Omkar Goswami, economist and columnist, and Navika Kumar, editor-politics and economy, TIMES NOW.

In CS M25+ AB, 1 mn+ markets the channel leads the roost with a viewership share of 23 per cent. It was followed by NDTV 24x7 and CNBC TV18 with shares of 21 per cent and 19 per cent respectively.

In the critical Prime time band, when Budget and its impact was the big story on most channels TIMES NOW garnered a whopping 35 per cent viewership with its closest competitor NDTV 24x7 managing a meager 23 per cent. The Newshour on TIMES NOW again emerged as the most watched News show on News Television.

On this, Sandeep Sharma, Sr. Vice President, Marketing & Sales, TIMES NOW and ET NOW said, "A power packed news programming backed by a strong marketing visibility across print, digital platforms, outdoor, static and innovations ensured TIMES NOW as the viewer's first choice on the entire Budget day. This also ensured big impact and visibility for all the sponsors on the Budget programming on TIMES NOW. The channel has consistently emerged a clear winner on all big news event days for the last 3 years."