Times Now's new brand campaign

The brand campaign aims to commemorate the channel's vision and mission. Under the new campaign a series of print advertisments will celebrate Times Now's leadership as the most watched English news channel.

Elaborating on this, Sandeep Sharma Senior Vice President Sales and Marketing TGBCL states,"This new campaign builds further on the news quotient by stretching the envelope on the questioning depicted against the backdrop of TIMES NOW journalist in real life news scenarios. It asks questions that are moot to the issues facing our viewers in everyday life while capturing the passion and spirit in the way we do news and that to me is the clear differentiator. TIMES NOW is today truly an iconic news service in the country".

The previous campaign "Ask The Moot Question" elicited a good response and complemented building the leadership image for Times Now. It also rings true to the "on air' feel of the channel.