Times Television Network partners with Etisalat in the Middle East; Takes TIMES NOW, ET NOW and zoOm in UAE

Making its maiden foray in UAE, Times Television Network will be available to the viewers as part of eLife TV Asian Choice Basic package.

Commenting on the launch, Sunil Lulla, Managing Director and Chief Operating Officer of Times Television Network said, "The launch of our channels TIMES NOW, ET NOW and zoOm in the UAE now extends our international reach to 26 countries worldwide. Dubai is a large and important market since it has a significant Indian population and we are happy to partner Etisalat for our launch. The channels feeds will be open for advertising shortly and we look forward to helping brands use the opportunity to reach out to the Diaspora."

Humaid Rashid Sahoo, Chief Executive Officer, e-vision said "At Etisalat, we always endeavor to provide the most refreshing and relevant content to our esteemed customers. The addition of these new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers."

The channels will prove to be popular with the large and affluent Indian and South Asian communities in the UAE, where they will be able to receive the latest breaking news, analysis, business updates and Bollywood entertainment from back home with India's leading channels.