Confident that the new premium McFlurry range would be a fun for our consumers: McDonald's Vikram Bakshi

With the addition of McFlurry range to its existing dessert menu, McDonald's is all set to become the preferred dessert destination and strengthen the fun indulgence category. The newest addition to the range reflects the brand's dedication to bring in consumers the highest quality products and increase in customer touch points

McFlurry is a vanilla ice cream dessert that has pieces of candy or cookies mixed into it. It is available in two lip smacking flavours of Oreo and Chocolate Crunch. McFlurry Oreo is a smooth and creamy vanilla soft serve that blends with classic Oreo cookies in this delicious and affordable indulgence. A sweet treat, McFlurry Chocolate Crunch is perfect as a soft serve blended with chocolate malted crunch pieces.

Further enhancing customer experience with this launch and create real moments, McDonald's brings Sci fi to masses -- introduces a complete new world of audio-visual excitement for consumers with Augmented Reality technology that creates compelling experience, through the use of smart phones, 3G networks and web. consumers can get live experiences of tempting McFlurries ' offering a complete i'm lovin' it experience

The entire marketing campaign revolves around creating simple, easy, enjoyment "McFlurry moments' for the patrons. The launch is also supported via a mix of TVC, print, outdoors and in-store collaterals.

Speaking on the introduction of this new product to Indian customers, Vikram Bakshi, Managing Director, McDonald's India (North & East) said, "We are delighted to introduce McDonald's global iconic McFlurry range which drives significant sales in our restaurants globally as it draws customers to enjoy a treat and involve with our brand. With this new launch we continue to strengthen the McDonald's line of dessert range.

The launch completes our existing three tiered dessert menu (Value, Core and premium). We are confident that the new premium McFlurry range with special toppings and flavors would be a fun and enjoyment for our consumers"

The McFlurry range will be available across India and is priced at Rs. 69/- (exclusive of taxes). The range is set to delight customers with the experience of a rich dessert comprised of soft serve, blended with flavors of Oreo cookie and Rich chocolate.