TimesPoints’ Brings Festive Gold Rush with #PointsKaTyohaar

India’s most prominent engagement-driven loyalty program, TimesPoints has launched Points Ka Tyohaar. This campaign encourages Indian shoppers to exchange their accumulated TimesPoints and unlock exclusive offers & prizes across 15 top brands including Myntra, Shoppers Stop.com, Kalyan Jewellers, AJIO, Puma, Havells among others.

Any TimesPoints user can participate in TimesPoints’ exciting ‘Break The Pyramid’ online game until 15th Nov 2019. All you need to do is use  10 of your TimesPoints to buy ‘Anaars’ or 100 points to buy ‘Bombs’ or ‘Rockets’ for  500 TimesPoints to play the game. Once the pyramid breaks, your score determines your set of exclusive offers in addition to a chance to win a bumper prize for the highest scorer till the end of the campaign. Around 100,000 games have been played so far.

Nidhi Agarwal, Business Head - TimesPoints said, “Our festive #PointsKaTyohaar campaign is aimed at celebrating this festive season with added bonus value for TimesPoints through exclusive deals from premium brands. One can also win real gold from participating thanks to Ketan Diamonds! The most interesting part is that our users can participate by earning TimesPoints by simply browsing Times Internet properties, i.e. they pay nothing, and stand to win it all - making this one of the most rewarding online festive campaigns of the year.”

TimesPoints’ unique reward system enables readers to earn Points every day for engaging and consuming content on Times Internet network. A user can earn 30 points for reading 30 articles and 20 Points for watching 10 videos on https://timesofindia.indiatimes.com/. TimesPoints can also be earned by participating in a daily quiz on print publication of Times of India, Navbharat Times, Ei Samay and Maharashtra Times. These TimesPoints will allow them to receive discounts on Shopping, Dining, Travel and Entertainment brands like Amazon, BookMyShow, Uber, Flipkart, Gaana and Times Prime among others. These points can also be used to make payment while purchasing the Times Prime subscription.