Toshiba signs Sachin Tendulkar as its brand ambassador

Speaking on the ocassion, Kenji Urai, Managing Director, Toshiba India Private Limited said, "Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure. His cricketing achievements and constant quest for high performance is in line with Toshiba's "Leading Innovation" tagline, where Toshiba aims to provide products with innovation in high Quality, leading-edge Technology and stylish Design.

With Sachin as the new Brand Ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of "Quality·Technology·Design".

Speaking of his endorsement for Toshiba, Sachin Tendulkar said, "Toshiba is all about excellence in Quality, Technology and Design. They believe in perfection and innovation which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family."

As the brand ambassador for Toshiba, Sachin will be featured in Toshiba advertisements in major media for its laptops, LCD TVs and home appliances. It is hoped that Toshiba's leading technology and quality, coupled with the image of Sachin's prowess in cricket, will result in a positive effect for the brand.