Traffic halts as Ranveer Singh performs his new JACK & JONES rap song

JACK & JONES, an international menswear fashion brand, today announce an exciting new brand campaign- “Don’t Hold Back”, featuring Bollywood’s boldest youth icon, Ranveer Singh, their new brand ambassador.

Marking the launch of a national campaign, JACK & JONES and Ranveer Singh released a rap music video titled- ‘Don’t Hold Back'. The entire flagship stores façade was converted into a giant LED screen! Fans waiting for Ranveer and lucky passers-by got to see the new Don’t Hold Back video on it! After this, the Bollywood superstar and self-described “Firestarter” Ranveer Singh rapped the new single live for hundreds of wild, cheering fans, driving crowds into an absolute frenzy!

Ranveer didn’t stop there! After his high on energy, spectacular live performance, (that has almost become synonyms with Ranveer) he jumped headfirst into the audience, onto a moving car on Linking Road, and into some nearby stores too!

On ground at the event, JACK&JONES also offered fans the opportunity to the ultimate denim makeover – the first 200 customers to come in and dump their old branded denims got a pair of brand new JACK&JONES denims for free! This makeover was kickstarted by Ranveer Singh, who called 5 young lucky men on stage, to dump the denims they had on, into a giant bin, and presented them with a brand new pair of JACK&JONES denims!

The strong and snappy lyrics of the song invite listeners to boldly display their true personality and celebrate the power of inner strength – no holds barred. As the name suggests, it stands for a ‘who-gives-a-damn attitude’ and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of what the world says or the consequences. The foot-tapping rap sequence has been entirely written and sung by the multitalented, Ranveer Singh himself!