Tribal Fusion rules the digital aura in Singapore, states Effective Measures

Effective Measures, the innovative Digital Audience Measurement and Research company, has published its latest reports which affirm that Tribal Fusion is one of the leading digital display providers in Singapore. According to the report, Tribal Fusion served ads to 2.3million unique browsers in November 2011, reaching out to 36.2% of the total online population.

Rajeev Saxena, General Manager, South East Asia, Tribal Fusion credits this achievement to the company's cutting-edge product suite. "One of the reasons we have been able grow our presence in Singapore is that our innovative advertising solutions have been increasingly adopted by agencies and advertisers. Our publishing partners provide advertisers with targeted ad placements in a brand-safe environment, while our industry-leading technology platform optimizes campaigns in real time, helping brands better engage with their desired audience," he remarked.

"Our full engagement video platform, Firefly Video„¢, as well as Deep Dive, our industry leading insights and analytics platform take the advertiser to the next level of their digital media initiatives," says Jason Swanson, Business Director for Singapore. "To put it simply, we help advertisers to learn about the audiences who are most likely to be interested in their brand, reach them, and then engage with them through high impact creative like video. It's a combination of technology and innovation that continues to deliver results for brands."

"It is fantastic to finalize a global deal with Tribal Fusion and start reporting their numbers on Effective Measure. The network has made tremendous progress in the region by reaching out to more than 30 million unique browsers in South East Asia," says Russ Conrad, Regional Director ' South East Asia, Effective Measure. "Delivering effective online advertising solutions and engaging effectively with users across an increasingly fragmented digital environment can be largely attributed as reasons for Tribal Fusion's success in the region," he added.

Effective Measure's online audience measurement solution goes beyond merely measuring Unique Browsers and Page Impressions, enabling advertisers and publishers to track unique users (not just computers and cookies). With accurate data, useful statistics and an easy to use interface, Effective Measure equips advertisers and media agencies with relevant details about the digital consumer.

Founded in 2001, Tribal Fusion is headquartered in Emeryville, California and is part of the Exponential„¢ group, a technology-driven media services company that delivers innovative products and services for digital advertisers and publishers enabling them to reach their target audiences from around the globe.

Effective Measure (www.effectivemeasure.com) Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.