Triton Communications appoints Jyotsna Parikh as Creative Head, Mumbai

Triton Communications, one of India’s largest privately held and iconic communications agencies, has announced that they have appointed Jyotsna Parikh as Creative Head - Mumbai.

Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 26-year track record of enduring client relationships based on some great work for some great brands.  Over the years, the creative fire power of Triton has helped deliver several iconic campaigns for clients like Moov, Aquaguard, Set-Wet, Fortune, NECC and a host of others.

Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said, “Triton has made some great wins in the recent past with Ambuja Cements and SAMCO. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board.  She has the talent, the work and the maturity that I am sure will help us make even more of a creative impact going forward. We have big plans and she is a big part of them”

Ali Merchant, Managing Director, Triton Communications, added, “We are really happy that Jyotsna has joined us.  With her experience we are looking forward to some really great creative work that will make our clients’ brands even more famous.”

Jyotsna reconfirmed her faith in the industry, “Triton has a great mix of truly Indian brands and is all set to start a new chapter of creativity. It’s a fantastic opportunity to be at its helm and take it to the next level.”

Jyotsna moves from Oglivy, Mumbai. In a career spanning over 17 years, Jyotsna has spent all of it at Ogilvy, Mumbai, and has been responsible for some memorable campaigns on Star Plus, Castrol, Huggies and Home Centre amongst others. Her work on ‘Gurdeep Singh and Daughters’ for Star Plus and ‘Hathipaon mukt Bharat’ for the Ministry of Health and Family Welfare has won several accolades.

Triton Communications has been on the Indian advertising scene for a little less than three decades and has had mega institutions such as Adani-Wilmar, Eureka Forbes, Officer’s Choice and YES BANK on its portfolio. Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has partnered with several brands including Moov, Aquaguard, Set Wet, Fortune, NECC and others.