Truebil announces ‘I AM SOBER’ campaign for safer driving this new year

Truebil, an omni-channel platform for buying and selling of pre-owned cars, recently announced its ‘I AM SOBER’ campaign, aimed at ensuring a safe and secure night of merrymaking for its users this New Year’s Eve. During the campaign, users who buy cars from Truebil outlets on the 31^st of December will be provided with breathalyzer equipped car keys. The breathalyzer and the car keys will both be fitted with a nano-chip and the car keys will only unlock if the driver’s alcohol consumption limit is within the legal amount. To avoid any inconvenience Truebil ensured it sent out their own drivers to pick up and drop off customers who were above the legal alcohol limit. 

Drunken driving is one of the major factors for fatal road-accidents in the country, with Delhi alone reporting the prosecution of as many as 28,006 motorists for driving under the influence last year. The problem assumes epic proportions during New Year’s Eve, when people attend numerous parties during a single night and often drive recklessly on a ‘high.’ With the government, bars, restaurants and many public-service bodies also making arrangements such as booking cabs, providing temporary stay-ins or drop-off facilities, Truebil’s initiative provides further strength to the arrangements required to make the last night of 2017 a joyous one for everybody.

Commenting on the campaign, Shubh Bansal, Co-founder and Chief of Marketing and Growth, Truebil said, “The amount of DUI cases and drunken driving related accidents reaches a peak every New Year’s Eve, and even after numerous efforts, the pattern repeats itself every year. We at Truebil decided to contribute towards ensuring safety on the last night of 2017 by ensuring our users are not able even start their vehicles if they have consumed alcohol above the legal limit. This initiative has been initiated considering the long-term benefit of our users while ensuring that they begin the New Year in a joyous note instead of dealing with the repercussions of a drunk driving induced accident.”

Truebil has established its presence as an undisputed leader in the omni-channel online automobile transactional category within a span of 2 years owing to its impeccable product quality and customer engagement initiatives. It has been an active participant in running campaigns that deal with various social and environmental issues, such as pollution, road safety etc. With continuous efforts in trying to further optimize its customer experience both as a service provider and a business entity in a larger society, it has successfully endeared itself to thousands of customers.