banner image banner image
 

Twitter Provides Tips for Brands Amid COVID-19

Apart from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that you remain both sensitive to the various situations, while also pushing to maximize sales for your business.

While there are many impacts, and many considerations, the fact is that for businesses that are able to continue operating, marketing remains essential, and there's a defined need for brands to keep advertising, even during the broader downturn, to lessen the expanded impacts.

Twitter's Canada team has this week provided some simple tips to help businesses maximize their messaging amid COVID-19, in order to align with consumer expectations during the pandemic.
 
1. Lead with Purpose and Positivity

One of the key elements that's grown during the pandemic is empathy, and a broader sensitivity to the impacts on general society, with people becoming increasingly aware of the challenges faced by others.

2. Lead with Something New

Twitter says that brands and products that have launched during the pandemic are seeing 15% to 25% larger growth in share of voice. Which makes sense - more people are using social media more often amid the lockdowns.

3. Lead by Connecting 

Lastly, Twitter notes that brands should look to tap into trends, and align with rising discussions to connect with consumers.

 

Related Items
Media
2 MINUTES TO READ
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

Related Items

More in Media

Media

JioCinema set to disrupt market with Premium Plans starting at Rs 29 per month

Marketing

CVL Srinivas on how India is fuelling growth for global brands

Media

Significant portion of viewers prefer free, ad-supported streaming on CTV: Gavin Buxton

Media

Showing up every single day, without fail, is crucial for success: Rohit Raj

INTERNATIONAL

Tesla ditches cheap electric car plan, shifts to robotaxis

Marketing

Adtech Today Unveiled: Exploring the Future of Digital Media

Marketing

Boss Appliances hands over its social media and SEO duties to Admatazz

Marketing

adtech 2024 concludes with a focus on Quest for High and Stable Growth

Advertising

Brands dream big- captivating campaigns harnessing the power of sleep

Advertising

Montreux festival calls for entries in Advertising, Media, Digital, Film

Marketing

Brands Get Cosmic on Maha Shivratri!

Media

Rizwan Sajan – How this 1% man is redefining property ownership in Dubai