Twitter Provides Tips for Brands Amid COVID-19

Apart from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that you remain both sensitive to the various situations, while also pushing to maximize sales for your business.

While there are many impacts, and many considerations, the fact is that for businesses that are able to continue operating, marketing remains essential, and there's a defined need for brands to keep advertising, even during the broader downturn, to lessen the expanded impacts.

Twitter's Canada team has this week provided some simple tips to help businesses maximize their messaging amid COVID-19, in order to align with consumer expectations during the pandemic.
1. Lead with Purpose and Positivity

One of the key elements that's grown during the pandemic is empathy, and a broader sensitivity to the impacts on general society, with people becoming increasingly aware of the challenges faced by others.

2. Lead with Something New

Twitter says that brands and products that have launched during the pandemic are seeing 15% to 25% larger growth in share of voice. Which makes sense - more people are using social media more often amid the lockdowns.

3. Lead by Connecting 

Lastly, Twitter notes that brands should look to tap into trends, and align with rising discussions to connect with consumers.



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