Yuvraj Singh invests undisclosed amount in Wellversed Health

Cricketer Yuvraj Singh has invested an undisclosed share in Wellversed Health, a customised nutrition company that operates online healthy food brand Ketofy.

The company plans to use the money primarily to scale its reach of nutrition and food products. Some of the capital will also be used to strengthen the company’s supply chain and to get more people enrolled in its health transformation plans.

As per media reports, Singh will be the company’s brand ambassador and will also get involved in planning new products and innovation.

Founded in 2018, by Aanan Khurma, Aditya Seth, Ripunjay Chachan, Wellversed has now scaled across all nutrition regimes including intermittent fasting, vegan, diabetes, gluten-free, high-protein, immunity regimes, and more. It facilitates more than 12,000 Health Transformation Plans for weight loss, skin health, hair care, and sexual health.

The company has witnessed a robust growth of over 250 percent in the last year and claims to fulfill 50,000 product units per month. Wellversed products are available across 25 online channels including their own website, Amazon, LBB, Bigbasket, 1MG, Healthkart, Qtrove, and more. However, over 40 percent of the company’s revenue is direct-to-consumer through their own website.