Twitter Trends Report reveals six critical consumer insights
Conversations are core to Twitter, with moments driving engagement on a range of topics in real-time. It is no wonder then that brands choose to launch new products or services and connect with consumers on Twitter across a number of key verticals, including technology, auto, media, entertainment, and fashion. To dive deeper into what’s on the Indian consumer’s mind, Twitter studied millions of Tweets and is excited to share the findings in the Twitter Trends Report 2021. The Report, which is based on an extensive study of conversations on the service, outlines six broad themes that shape consumer conversations and culture in India. Through the Report, Twitter wants to help inform brands and marketers about evolving consumer conversation and behaviour, enabling them to foster lasting consumer relationships by driving relevance and fast adoption.
Want to know what’s happening on Twitter in India?— Twitter Marketing IN (@TwitterMktgIN) July 29, 2021
Look no further 👀
Launching the #TwitterTrends report where we analysed the talk on Twitter to identify 6 big trends and conversations shaping our future.
Millions of Tweets. Limitless insight.
Discover more 👇
Commenting on the Twitter Trends Report, Preetha Athrey, Head of Marketing at Twitter India, shared, “Twitter is the conversational layer of the Internet which means it provides an intimate glimpse into consumer behaviour. An analysis of the millions of Tweets we see everyday, gives us a window into culture and how it’s evolving. The Twitter Trends India Report captures such enduring cultural conversations and attitudes that are shaping our future. This report also taps into various trends to give brands insights into what’s on people’s minds, what matters to them, and how they can lean into these conversations to stay ahead of the curve.”
Let’s take a closer look at the six trends:
These six trends present an opportunity for brands to align with consumers. To bring Twitter Trends to life, @TwitterMktgIN will be introducing an emoji powered activation through which people can reply to a Tweet with the hashtag #TwitterTrends and an emoji to receive a unique insight about conversations on Twitter.
On Twitter, where brand-consumer relationships are formed and nurtured, these trends will enable brands to launch new products or services and connect with consumers through conversations that they care about.