#TwitterChat: Ensuring business continuity during and post-COVID-19 crisis

With the economy under severe strain and businesses bracing for tough months ahead, effective planning for business continuity amid the COVID-19 crisis and nation-wide lockdown and beyond is the need of the hour.

With the lockdown 2.0 period coming to an end, where the country is hoping for a graded lifting of restrictions, there are certain measures that will be part and parcel of everyone’s lives – wearing masks and protective gear, social distancing, Work From Home wherever possible. For businesses, liquidity crunch, salary cuts, slowdown in operations, supply chain management and even layoffs, are some tough market realities in their struggle for ‘Revival and Survival’ in the new normal of the post-COVID-19 world.

There are various issues that businesses will have to address, including, but not limited to:

• How to build a business continuity plan beyond COVID-19?
• How can companies be more predictive and proactive in their decision-making?
• Ways to re-imagine a business-as-usual environment that minimises disruptions for the company.
• Prioritising employee & customer safety and ensuring continuous engagement.
• Training & upgrading skills virtually
• Relook at risk management
• Ramping up customer service in times of disruption
• What to do for the longer term?

Adgully’s latest #TwitterChat endeavour will turn the spotlight on ‘Business Continuity in COVID-19’, which will see leading marketers and business leaders address this very pertinent topic.

The esteemed panellists include:

Sowmya Iyer, Founder & CEO, DViO Digital (Moderator)

Shibu Shivanandan, Founder and MD, PivotRoots

Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance

Arvind RP, Director - Marketing and Communications, McDonald’s (West and South)

Bhavana Mittal, VP (Head)- Media and Digital, RP-Sanjiv Goenka Group

Arjun Mohan, India CEO, upGrad

Rohit Kaul, General Manager Marketing, HCL and Shiv Nadar Foundation

Mohit Goel, Co-Founder, ChqBook

Shanai Ghosh, ED & CEO, Edelweiss General Insurance

Samir Kapur, Director, Adfactors PR

Keep watching this space for further updates.

This edition of #TwitterChat will take place today, Friday, May 1, between 3 pm and 4 pm. Join the discussion at @adgully.