U&i unites the audience with its groovy digital film #UandiKheleHoli

One of India's most progressive gadget accessory & consumer electronics brand, U&i has released a Holi Anthem that sums the essence of the festival filled with colors, music, dance and togetherness. The #UandiKheleHoli anthem explicitly celebrates camaraderie that the nation witnesses, united with lip-smacking delicacies during Holi. 

GOZOOP Group, an independent marketing group has conceptualized and developed the celebratory campaign for the brand. Featuring India’s dance sensation, Awez Darbar and members from his content creation studio “Atrangz”, the digital film strikes the right nerve of every viewer and encourages them to dance to the tune of the anthem. With the brand’s popularity, GOZOOP Group champions infusing together a Holi Campaign that pulls attention to electrifying energy, joy and celebration in the film.

The #UandiKheleHoli anthem released across Social Media platforms also saw exciting participation from influencers recreating the hook step of the dance anthem. Through this campaign, U&i wants to highlight how simple things like dance and music can make everything special and cheerful. The anthem brings a collective cheer to celebrate Holi that is set to become a go-to song for all the Holi parties and playlists for years to come.

Talking about the campaign, Meet Vij, CEO, U&i said, “As a customer-centric brand, we want to connect with the masses with a song that will remain with them for years to come. #UandiKheleHoli anthem is composed with an idea to spark joy amongst everyone that was missing for the past two years due to Covid-19.” 

Vijay Shankar, Group Director - Brand Communications, GOZOOP Group, “In a country like India, where every festival holds a different emotion, Holi is a festival filled with being around loved ones, great food, unmatched vigor and lots of music and dance. Since we missed celebrating Holi in the last two years because of the unprecedented pandemic, it was necessary to reinstate the enthusiasm with this dance anthem. Understanding the brand’s focus on its consumers, the campaign focuses on involving and resonating every viewer watching and enjoying the #UandiKheleHoli anthem.”

Engaging the audience with the anthem, U&i also encourages the audience to recreate the Holi Bob, an easy hook-step and will gratify the best video with the top selling U&i speakers that are eminent in style and sound. To join the #UandiKheleHoli hook step challenge, visit U&i World’s official Instagram page @worldofuandi.

Established in 2019 with a mission to be a progressive gadget accessories and consumer electronics the brand aims and strives to put consumers in the center of all its operations and products. In a short span U&i has become the leading and most trusted premium electronics brand manufactured in India.