UM China to handle Burger King China's media business

Burger King China has named full-service median and marketing solutions agency, UM China to manage it's media planning and buying business. The appointment was made after a competitive pitch. 

UM China is an arm of Media brands that focuses on leveraging data and personalized content to address and achieve tangible targets via a result driven approach and help the brand navigate and sustain through the post pandemic world. 


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