Unbelievable stories but believable health insurance coverage

Reliance General Insurance – a subsidiary of Reliance Capital – has recently unveiled the ‘Reliance Health Infinity Insurance’, a new comprehensive health insurance product focusing on the healthcare needs of its retail customers. Health Infinity Insurance offers several more benefits than the average health insurance.

To bring this product to consumers, Flying Cursor Interactive – a leading, full-service digital agency – has unveiled a new film for Reliance General Insurance. Titled #SochSeZyaada, the three-film digital campaign highlights a benefit in each video: The first video highlights ‘More Cover', where a buyer will get an additional sum insured; the second video highlights ‘More Time’, where a buyer will get covered for the additional period and the third video highlights the ‘More Global’ benefit where a buyer will be insured not only in India but also globally for emergency hospitalisation. The third film will be released shortly.

The tongue-in-cheek films feature veteran actors like Rajesh Kumar, Loveleen Mishra and Nitesh Pande, who lend their own quirks. Watch the films here:

Speaking about the campaign, Shormistha Mukherjee, Co-Founder and Director, Flying Cursor Interactive, “The new Reliance Health Infinity Insurance offers so many great features that it truly sounds unbelievable after a point. That’s how #SochSeZyaada was born. We decided to take this insight and amp up the unbelievability quotient; even the most outrageous statements sound less outlandish juxtaposed with the policy’s coverage benefits. I’m sure the quirky films will resonate with customers.”


Brand: Reliance General Insurance

Agency: Flying Cursor Interactive

Creative team: Parag Gandhi, Shormistha Mukherjee, Dixit Javia, Rohit Gite

Production house: PictureWali

Director: Sharmista Nag


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