UNIBIC Foods partners with Shilpa Shetty’s Youtube channel to promote healthy eating
Unibic Foods, India’s most loved cookies brand has tied up with Shilpa’s Shetty’s youtube channel (https://www.youtube.com/results?search_query=shilpa+shetty+kundra) for an all-new digital campaign that focuses on healthy eating. This Unibic Daily Digestive campaign features Shilpa Shetty Kundra creating some of her favourite go-to recipes, that are not only tasty but healthy as well. The dishes feature Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies. These cookies are fibre-rich in content, which aids in digestion, ensuring you get your daily dose of nutrition with no compromise on taste.
Commenting on the collaboration, Aarti Iyer, Marketing Head, Unibic Foods said, “We have partnered with the Bollywood actor, Shilpa Shetty Kundra, in an all new digital campaign series. We felt there is a good brand fit as she propagates health through her youtube channel. Two recipes have been curated by Shilpa Shetty that is broadcasted on her Youtube Channel “Shilpa Shetty Kundra”, under the “The Art of Loving Food” section. We have used two of our daily digestive range for this series – Daily Digestive Oatmeal and Daily Digestive Ajwain + cookies. We believe that these packs of cookies with a fibre percentage of 26% and 33% respectively (* as per RDA requirement) could become a daily habit. One video is focusing on young moms and the other is for all those who seek a healthy tasty bite during the day.”
Unibic Foods has emerged as one of the fastest growing cookie brands in India and has consistently been launching new products in the health and wellness segment.
Unibic Foods has launched 5 Daily Digestive cookie variants and 6 delicious snack bar variants in the last year to the already existing health and wellness range, which has garnered a positive response in the market. With the new launches, Unibic Foods now has more than 30 cookie variants. At Unibic, the team focuses on offering something new and delightful to the consumers.