Universal Music partners with 9XO to launch branded Album

Leading music label, Universal Music India and India’s leading International music channel, 9XO, today announced the release of a new music compilation exclusively on iTunes in India. 9XO Fresh Hits is a first-of-its-kind initiative in the Indian music market and points to a potentially exciting future for music fans in India.

9XO Fresh Hits features the biggest international hits from 2013 with artists including Avicii, will.i.am, OneRepublic & PSY.

India’s Largest Music Network, 9X Media’s International Music Channel - 9XO is the official marketing partner of the compilation alongside Universal Music India. 9XO is aimed at an international music audience with programming that includes interactive countdowns and showcases the best international music videos. 9XO will be promoting the complication through innovative in-video integrations, promo spots programmed at key tune-in times throughout the day along with aggressive marketing across their social communities.

Vinit Thakkar, Digital Head, Universal Music India, says, “Following the launch of the iTunes store in India in December 2012 it became clear to us that we needed to create a first-of-its-kind product for the Indian market and distribute it through iTunes. Needless to say, we are delighted to have worked with such as strong channel partner in 9XO, who has been instrumental in the entire process and getting the end product out to Indian customers.”

Speaking of this association Vibha Gosher, SVP – Digital, 9X Media Group said "We are extremely pleased to partner with Universal Music to launch 9XO Fresh Hits on iTunes. In its very first year of launch, 9XO has become India's favourite destination for International music. Knowing that most of our viewers consume their music across platforms we have channeled our strategies to make a significant footprint across platforms. 9XO Fresh Hits is our first initiative for the International Music fans. The compilation captures the 9XO experience for music lovers who love to consume their music on the go. We feel this will definitely resonate well with our viewers. It’s been received very well by our Social Media communities. The 9XO Fresh Hits will give our fans and viewers a fantastic listening experience at a great price. "