Upgrade to whole-mouth-health with the new Colgate Total toothpaste

Colgate-Palmolive (India) Limited, the market leader in Oral Care, has re-launched one of its bestselling toothpastes - Colgate Total, to offer a whole mouth protection. The new Colgate Total now offers a superior, more holistic oral care by protecting not just the teeth, but also tongue, cheeks and gums, thereby offering a total upgrade in oral health.

To spread awareness about the importance of whole mouth health in an engaging and memorable manner, Colgate launched the #ColgateTotalUpgrade campaign with over 60 social media influencers, underscoring the benefits of the new Colgate Total.

The New Colgate Total toothpaste was introduced earlier this year and is available across various retail formats at a variety of price points starting from a Rs. 97 pack to a Rs. 135 pack. It offers multiple benefits like:

  • Excellent protection against plaque & cavities
  • Reduction of stains, tartar & gingivitis
  • Reduces bad breath and provide a lasting freshness
  • Enhanced enamel strength & gum health

As part of the #ColgateTotalUpgrade campaign, Colgate tied up with PVR cinemas and surprised movie-goers – at 10 PVR outlets across Mumbai, Delhi, Bangalore and Chennai – by offering them an upgrade just before the start of the film. Upon the upgrade announcement, details of Colgate Total upgrade were played on the screen, leaving the audience surprised and delighted. These reactions were captured by the audience including 60+ macro and micro influencers, who spoke/wrote about it on their accounts, leading to an engagement value of over 2.5 million.

Conceptualised by Colgate, the campaign was successfully executed with the help of Balancing Act, Khushi Advertising and FoxyMoron.

Here are some social media posts from the campaign:

Instagram post by Jannat Zubair (Television and Film Actor):


 Instagram post by Kishwer Merchant (Television Actor):


Tweet by Harshika Poonacha (Film Actor):


Facebook Influencer post:


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