Urban Company launches new campaign for Video Consult services

Addressing a significant challenge of consumers losing control when an appliance breaks down, Urban Company has launched a campaign which gives the power back to consumers. Earlier, there was no choice for consumers but to rely on and believe an individual technician who would visit to repair an appliance. Consumers would often feel loss of control in their homes due to lack of information or knowledge about the appliance and the associated defect, further compounded by the fear of being fleeced by the technician. Urban Company aims at replacing this fear with knowledge by empowering consumers via Free Video Consult by experts.

 Penned by Taproot Dentsu, this exciting campaign highlights the fact that right knowledge can put one back in control. The campaign highlights how correct knowledge is the key to overcoming those fears. This entertaining piece comprises an interesting analogy between a gladiator-like situation where one can beat a stronger opponent with correct knowledge and an appliance repair job. With Urban Company’s Video Consult, one can really be equipped with correct diagnostics and in many cases easy repairs at no extra cost!

Speaking about the campaign, Abhishek Deshwal, ECD, Taproot Dentsu said, “It is exciting to demonstrate the advantage of video consultation through a medieval drama that's painstakingly created in great detail. The execution has turned out to be a refreshing departure from how such narratives in the category are showcased.”

Commenting on the campaign, Abhinav Tyagi, Director Marketing at Urban Company said, “We, at Urban Company, always strive to use innovation and technology to deliver a far better and delightful experience to our consumers. One of the biggest issues consumers face whenever an appliance breaks down is the confusion and anxiety during the whole repair process, especially if they face overruns in both time and costs versus what they had estimated. We conceptualized this campaign with a touch of humor and a relatable analogy to resonate with our consumers. Hence, we have launched a free and instant video consult service for repairs so that our senior experts, who have > 15 years of experience, can help our consumers with accurate diagnosis and correct estimates without having to invest significant time or money. We believe this advice will help our consumers make informed decisions whenever they need.”

Credits:

Brand: Urban Company

Senior Vice President – Marketing & Growth: Abhinav Tyagi

Director – Marketing: Sayan Haldar

Senior Brand Manager: Yashaswi Chawla

Agency: Taproot Dentsu, Mumbai

Chief Executive Officer: Ayesha Ghosh

Chief Strategy Officer: Shashank Lanjekar

Executive Creative Director: Abhishek Deshwal

Creative: Anant Rajan

Associate Vice President: Abheek Chatterji

Group Account Manager: Aarya Sha

Director: Rahul Bharti

Production House: K Silent Productions

Executive Producer: KC Pandey