Usha celebrates Raksha Bandhan with it Stay Safe at Home digital film

Celebrating the bond between a brother and sister this Raksha Bandhan, Usha has launched a new digital film that’s sure to tug at your heartstrings and yet deliver the all-important Stay safe at home message. Aligned to the same the film also reiterates that Usha cares for everyone’s wellbeing, and customers can now order all Usha products online without needing to venture out.

 Showing the love between siblings – the ’tere haathon ka banaa dal ka halwa’, the honest happy banter, and the doorbell that brings a thoughtful surprise in the form of a new Usha Food Processor that the sister needed, this film makes you go ‘awww’. Tender moments that evoke love and longing for siblings lead up to a celebration of Raksha Bandhan over a video call, driving home the message that love means ensuring you keep your near and dear ones safe in their homes. 

Says Saurabh Baishakhia, President Appliances, Usha International, “As one of India’s leading consumer durables company, being socially responsible is part of our organizational DNA. We take our responsibility towards all our stakeholders very seriously and are invested in causes that impact us all. Raksha Bandhan is all about the bond between siblings and we wanted them to celebrate that love, but in a responsible way in the times of Covid-19 – by staying safe at home. As for us, we are meeting them more than halfway by making all our products available online and ensuring safe delivery across channels so they don’t need to step out at all.”

 Raj Kaushal, the producer and director of the film, said, “Working with Usha is always a pleasure as they put their customers first and are constantly looking at the big picture. It helps us challenge our own creativity and raise the bar since it’s driven by passion.”

 TVC Credits

Agency: Goldilocks:

Production House: FUEL

Director: Raj Kaushal