Usha International relies on his Usha Domestic Industrial Sewing Machines ad

Usha International recently launched their new Usha Domestic Industrial Sewing Machines TV ad.

We all know the pulls and pushes of today’s busy lives and this 30 sec ad film captures the essence in a way that each one of us will be able to relate to.

Shot by Illusionist Films, Mumbai, the TVC showcases a simple yet engaging tale about how the Tailor Masterji relies on the Usha sewing machine to power his creativity with confidence in order to cater to the never-ending demands of today’s customers.

The overall narrative is straightforward and fun showing the quintessential masterji and his assistant navigate the whims of an insatiable customer with elan. A young girl is excitedly asking for multiple style elements she would like incorporated into the two outfits she wants tailored for a party in “four days”. Will the outfits be ready on time, she wants to know. Ho jaayega, says masterji, secure in the knowledge they have the trusted Usha Sewing Machine, a gadget that will make meeting deadlines a breeze.

Everyone’s smiling and the world is a happy place again!