Van Heusen forays into the premium weddings space

Van Heusen, India’s premium fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Limited, has launched its biggest media campaign to date for its recently introduced premium wedding collection, Van Heusen Weddings.

 As a brand synonymous with workwear for young professionals, Van Heusen has broadened its product portfolio to cater to the ever-evolving lifestyle of the modern consumer. With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.

 This collection embodies the highest degree of refinement and meticulous attention to detail, making it the ideal choice for discerning modern consumers who seek to leave an indelible mark on their special day.

 Mr. Abhay Bahugune, COO, Van Heusen said, “We are delighted to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognize that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”

 Van Heusen Weddings campaign’s stays true to the brand’s promise of “fashion meets innovation” and brings to life the sophistication of modern premium weddings with the signature action-packed style of storytelling, which is true to the brand. The collection will be available in over 400 retail stores spanning more than 170 towns. Additionally, this collection can also be found online in marketplaces like Flipkart, Amazon and Myntra, as well as on the brand’s official website and app.

 Ms. Mithila Saraf, CEO, Famous Innovations said, “Van Heusen has always epitomized power and action, as symbolized by the Knight archetype. The brand had already carved a distinctive identity in workwear by embracing designs tailored for movement, flexibility and performance. In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market.”

 This Van Heusen “Weddings” Campaign will be reinforced by a comprehensive 360-degree multimedia promotion plan, guaranteeing its extensive reach across national media platforms, including television, digital channels, print publications, and outdoor advertising. Additionally, the campaign will be prominently featured during the highly coveted ICC World Cup on Disney Hotstar, further solidifying its national presence and impact.