VerSe Innovation Takes The Helm with "There For You" Campaign

VerSe Innovation proudly unveils its groundbreaking month-long initiative, "There For You,” a mental health campaign leading up to World Mental Health Awareness Day on 10th October. Uniquely designed, this campaign endeavors to amplify voices of change and support from across the nation, reaching audiences in a plethora of vernacular languages. By bridging gaps and fostering inclusivity, "There For You" is set to be a beacon of change in the realm of mental health.

Harnessing the strengths of its diverse platforms, VerSe Innovation is primed to make significant strides in creating awareness, building thought leadership, nudging behavior change, and

amplifying diverse opinions on social causes. Dailyhunt, India's foremost content aggregator and news ecosystem, offers real-time information to a wide and varied audience. Parallelly, Josh, the nation's premier short video app, taps into the pulse of India's youth, empowering them to voice their concerns and hopes. Complementing this is One India, a multi-media news portal, which boasts an expansive readership spanning India's vast expanse, catering to various linguistic backgrounds and making it easier for organizations to communicate with depth and breadth.

The "There For You" campaign is intricately designed to harness the immense potential of various stakeholders such as civil society and non-profit organisations, private healthcare

systems, social impact funders, and especially India’s youth. By leveraging the comprehensive reach of its platforms, VerSe Innovation aims to mold a resilient nation where mental well-being takes center stage. Over the month, the campaign promises a spectrum of expert panels, influential thought-leadership posts, and grassroots stories, shining a spotlight on the integral relationship between mental health and the daily experiences of individuals.

Central to this campaign is a strategic collaboration with Fortis National Mental Health Program, Fortis Healthcare, AVPN and MASH Project Foundation alongside select trailblazing non-profit organizations.

Fortis National Mental Health Program is a comprehensive multi-city multi-centric mental health program. Besides end-to-end mental health solutions and tele mental health services, Fortis

National Mental Health Program is committed to the cause of community and preventive mental health with a focus on advocacy and skill building. The Fortis 24x7 Helpline is a 24-hour

multi-lingual helpline that provides crisis intervention and mental health support.

AVPN, Asia’s largest social investors’ network, is a leading ecosystem builder that is increasing the flow of financial, human, and intellectual capital from Asia and around the world into the

social sector in Asia. They have recently launched the Youth Mental Wellbeing Philanthropic Fund to increase accessibility of youth mental wellbeing services across the region. Their goal is to strengthen and scale transformative impact organizations that are working to address

accessibility to quality, evidence-based mental health services for youth communities in Asia, and to also work with funders to provide non-financial support to grantees through corporate volunteering engagement opportunities.