Vertical Frames Christmas Case Study for The Wadhwa Group

Christmas was around the corner and we had to think of a cutting-edge concept for brand ‘The Wadhwa Group’. This real estate brand wished to make a mark on social media this Christmas, with something new. So, we as Tech-vertisers, thought of exploring their well-known Design Philosophy withan all new Facebook format called the Vertical Posts. Read more for insight.
The Wadhwa Group’s Design Philosophy.

As leaders in Mumbai’s real estate industry, The Wadhwa Group is known for their design philosophy-Ventilit. The philosophy conveys three major elements of design- Light- which enables the home’s lighting with natural sunlight, Height- that gives apartments more vertical breathable space to make you feel grand & Air- which makes the room well ventilated.

The Challenge

We did not want to be preachy, but instead wanted to wish our audiences with a message. Along with this, we also wanted the post to be sharable, so that every person who comes across this could relate with it & share it. Hence, we thought of presenting a Christmas post, that subtly greets people with a touch of the brand.

The Idea

Nothing signifies Christmas better than the Christmas tree! That’s why, this was the main entity of our video. Like the philosophy has in it, our tree was also supposed to make movements according to the effect of Light, Height & Air over it.
Sounds good? What’s further, is even better.

The Innovation

There are many brands in the industry who have been using 2-frames in social media. Especially, frames that interacted amongst each other created a buzz in recent times. We also wanted to innovate something new for our client and seeing the current trends we came up with Vertical.

Frames

The vertical frames’ format is an all new thing in the industry. Used nowhere else before, formatwas just perfect for our Christmas tree design. The format created an impact in such a way that the descriptive text of the post also seemed to adjust itself with the height of the Christmas tree!

The Results

This Christmas made it a December to remember!
We reached 35, 640 people, 1317 Likes, 121 shares, 96 comments, 1566 reactions on Facebook! Just within an hour, we got an overwhelming response with 20 shares and Likes crossing the hundred., that’s when we at NetBiz knew that we are up for something big and the concept was an instant hit.

Credits:
Conceptualised by Nitiket Vejre – Account Manager, Client Servicing. Video execution by Siddharth Sharma. Copy written by Deepshikha Das & Natasha Badsha. Executed by Hasan & Smitesh from Social team.