Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Recently, the Himalaya Drug Company, India’s leading herbal health and personal care Company, unveiled a new TVC under ‘Healthy Hair ka Vaada’. Conceptualised by Soho Square, the latest anti-hair fall campaign, aimed at positioning Himalaya Anti-Hair Fall Shampoo as a trustworthy solution to tackle persistent hair fall problems.
Cars24 has launched “Car bechni ho, toh Cars24” an entirely new brand proposition, in line with its ambition to truly own the category of used car commerce. Cars24 is the only company that allows users to sell the car, have all paperwork taken care of and receive payments on the same day they decide to sell the car. The ad campaign features Bollywood stars Nawazuddin Siddiqui and Mandira Bedi as they share their struggles of selling their used cars.
On the occasion of Teachers Day, Sunfeast Mom’s Magic picked up a wonderful insight on how one’s teachers have also played the role of a mother to many. The beauty of this film lies in the simplicity of the idea. A loving and caring teacher is the closest one can get to a mother's love and affection. The film drives home this simple thought through an understated but magical bond between a class teacher and one of her little students. It's real and nuanced, never tries too hard to deliver a message.
Ola has launched a nationwide, integrated campaign focusing on Ola Rentals. Starring actor and writer Sumeet Vyas, the video campaign highlights Ola Rentals as your ‘go-to’ weekend ride. With the ease of booking a cab that remains at a customer’s disposal, waiting on them, as they move from place to place, Ola Rentals has emerged as a convenient, hassle-free solution that fills in for your personal car! Conceptualised and developed by Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, the TVCs show Sumeet as an empowered Ola Rentals customer who isn’t worried of getting tired of driving for long hours in heavy traffic
Saregama Carvaan recently released three TVCs created and conceptualized by The Womb. Saregama Carvaan is one of the most meaningful gifts that the young can give to their elderly as well as their siblings. The gift that evokes memories. The gift that triggers nostalgia.