Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The campaign features the well-known Bollywood superstar Juhi Chawla. Known for her stellar performances on the silver screen, Juhi will be donning the cap of a mother who teaches her son an empowering lesson through every day cooking- ‘It is in your hands how you transform the ordinary to extra-ordinary’.
The campaign builds on Mahindra Lifespaces’ brand proposition of Joyful Homecomings and the excitement around the World Cup that is underway. The films depict the joy of living in a Mahindra Lifespaces home, which is accentuated by project features and amenities designed for shared experiences in the form of community events and celebrations.
Built around the concept of being cautious of ‘adhura’ or incomplete information, the brand has launched a digital anthem titled “The Adhura Gyan’ anthem which, like the TVC, encourages consumers to question their current life choices and persuades them to have complete information about all their life choices including their cooking oil. This digital anthem will be highlighted across Facebook, Google, YouTube and other popular digital platforms.
This latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed who are redefining the codes of corporate success. Unorthodox, intrepid and bold in its very visual language, the latest campaign by Ballantine’s aims to acknowledge their audacious spirit with aspirational authenticity.
The narrative of the campaign brings alive Amazon.in’s ‘trusted, one stop shop’ ethos. The heart-warming campaign reassures that genuine support can always lead to breakthroughs thereby communicating the value of relationships and trust.