Videocon group associates with Mumbai Indians as official partner!

Videocon Group signs up with Mumbai Indians as the team’s official partner, the most loved and followed team to maximize outreach and eyeballs, while spreading awareness on new-age engaged telecommunication technologies to the mobility subscribers of the country.

Videocon Mobile Services (VMS), from the $4 Billion worth Videocon Group, is out to reclaim its pinnacle positioning in the Indian telecom market. In an effort to engage consumers to the brand, Videocon Mobile Service has embarked upon bringing the revolutionary 4G LTE FDD technology to the Indian telecommunications sector, and the group has associated with the most loved and charismatic Mumbai Indians team to garner greater outreach amongst the cricket crazy audiences in the country. Mumbai Indian team, the 2011 Champions League winner features luminary and iconic cricketers like Sachin Tendulkar, Harbhajan Singh, Rohit Sharma, Malinga, Ricky Ponting and Pollard.

The brand activation will involve creating a 360 degree approach, wherein by creating a pertinent intermix of Print, Radio and Electronic outreach, Videocon Mobile Services endeavors to become the favoured mode of connection of every Indian and entail creating a legacy with its association with the iconic cricket team.     

Arvind Bali, Director and CEO, Videocon Mobile Services commented, “We are proud that Videocon is the official partner of ‘Mumbai Indians’, the most loved and followed cricket team, and we are sure that the association will help us connect to the inherent cricket lovers for whom cricket is more than a religion and runs in every vein of the country. The collaboration is a step towards creating a pertinent awareness for the Videocon Mobile Services brand, and engages greater consumers going forward across the country.

Our effort is to create an inherent ‘India Connect’ and entail a legacy of revolutionary technological innovations for the subscribers. Videocon being one of the most loved and preferred Indian brand, aims to connect with every Indian through the Mumbai Indian association with our ‘Dil se Indian, Jaan se Indian’ campaign.

“The association with Mumbai Indians is an endeavour for Videocon Mobile Services to re-establish its iconic positioning in the Indian telecom space, and  we have planned a 360 degree communication plan across ATL and BTL elements and promotions for our customers and channel partners including ongoing events, meets etc during the 8 weeks of Cricket mania. We have planned huge spends on brand and communication for a high decibel engagement the association of being the official partner of Mumbai Indians,” he added.