PlatformPlay announces Its first BOT Client - Vuukle Inc

PlatformPlay today announced that it has signed its first Build, Operate and Transfer model with Vuukle Inc, a company that delivers unique advertising solutions through innovative Image based text advertisements right when the consumer is in a highly engaging mode, which is during interaction and commentary. Vuukle’s unique algorithms help auto-moderate any website comments for the highest quality and best performance, giving a better chance to be seen. That's the idea behind Vuukle, a new way to manage comments on your website. It’s simple to install JavaScript code that auto-moderates the comments on your website using a unique PeopleRank algorithm, one that takes into account all the comments the user has made and how well their current comment is received by the community at large.

Rammohan Sundaram, CMD, PlatformPlay said, “The uniqueness of the platform is that it not only can be integrated with Facebook and LinkedIn commentary section seamlessly but has the ability to throw up text advertisement with brand logo when the consumers are most receptive, which is when he or she is engaging in a discussion through the opinions they are expressing on a topic on any site that has Vuukle as their commenting platform. I am excited to bring this product to the digital fraternity in India due to its unique delivery capabilities, which is the first of its kind in the Indian digital eco-system”

Ravi Mittal, Founder & CEO of Vuukle Inc added, “With ever increasing supply, marketers today are looking for innovative solutions, which is where Vuukle bridges the gap. We are extremely excited about our partnership with PlatformPlay and already have couple of large publisher partners to begin with and soon will be adding at least ten large portals to ensure best supply of audience through the commenting platform of Vuukle to advertisers in the Indian marketplace”

There are commenting platforms like Disqus etc. however none of those can deliver outside of their owned and operated platform, which is what makes Vuukle special because it has a seamless delivery mechanism, which is well integrated with APIs of both Facebook and LinkedIn.

This is a new way to reach consumers in a social environment and could be one of the disruptive platforms for marketers to capitalise on.

PlatformPlay launched in March 2013 is Ram’s second entrepreneurial venture and it has raised its capital from SVG Media and Manish Vij is on the board of PlatformPlay.