Videocon to celebrate "Zero" as the successor to 1p/sec; Hungama launches digital campaign

With a stroke of brilliance and simplicity, Videocon Mobile Phones through its tie up with Videocon Mobile Services has delivered a double whammy by introducing for the first time in India an option of paying ONLY for your Mobile Handsets and get to talk on it for free for one year. By doing this, Videocon has dealt a terminating blow to petty tariff clashes in the Mobile Services sector thereby signaling the death of pay-per-second tariff regime in the telecom industry.

Hungama Digital Media, South Asia's largest digital entertainment & marketing company, has launched a digital promotional campaign for Videocon. The campaign includes a series of interactive and engaging initiatives based on the concept of 0 paisa/sec, which are available over the internet. The campaign was divided in two phases - a teaser website that saw 1.09 Mn Unique visitors on www.byebye1p.com, and the launch website www.zeroishere.com with 14.2 Mn Unique visitors. Both sites engage users through innovative applications like "Pay Your Condolences" and "Bid (less) Win (more)." Another such innovation is the Zero Collector game which brings together the two worlds of the - virtual and real.

Zero Collector is specifically designed for online gamers to give them a physical-virtual experience together. It is a casual game, where all one has to do is Click the pressure gauge and collect the maximum number of Zeros to win Videocon goodies. Though the game resides in the real world, it can be played through the virtual world. In simple words, an action in the virtual world takes place in the real world. Game Flow:

The user's token number would also be displayed on the page. Alongside, he also gets to see his turn in the "Queue Box'. ONLY one user at a time is allowed to play the game while others can chat with people in the queue, and watch the game in spectator mode. The user will be prompted if he is next in queue. A message appears on the screen <> When it is the user's turn, the actual game screen enlarges and gives him a complete view of the wheel. A gun pointing towards the wheel will also be displayed, and the user is then asked to click on the pressure gauge to spin the wheel. An action in this virtual world takes place in the real world at a remote location, while the user is watching it LIVE on the screen. The wheel rotates for a maximum of 5 seconds, depending on the pressure. The target of the gun is fixed. As the wheel slows down, the gun shoots and based on the number targeted, the user earns