Videocon wins Two "Product of the Year Awards" 2011

Videocon group, India's largest consumer durable firm, had double the reason to celebrate at the Product of the Year Awards this year as the brand bagged two awards for its revolutionary world's first Satellite LCD Television and the innovative Frost-Free Refrigerator. Product of the Year Award is largest consumer-voted category for product innovation, were awarded based on an extensive consumer survey, conducted by noted research organization Nielsen, in 36 key markets across India. Videocon's path-breaking, World's 1st Satellite LCD TV was awarded for the unparalleled convenience it offers to its customers by integrating the Set Top Box within the LCD. The revolutionary Videocon Satellite LCD offers freedom from wires, additional contraptions & an ability to offer improved performance of receiving signals directly from the satellite, giving consumers a superior experience in entertainment. Satellite LCD comes with Easy to operate Universal Remote Control which operates TV & D2h parallelly. Unique d2h services like 288 channels, 12 mosaic PIP, 22 Audio Music Channel with MPEG4 & DVBs2 technology made the product popular in very short time.

Videocon's Innovation in frost free refrigerator with 5 star rating was chosen for the award for its advanced features like Wings Flow Turbo Technology which circulates the air in 3600 direction ensuring uniform cooling with its unique air flow system and DC inverter technology which cools 25% faster than ordinary one and saves 20% power consumption. The state of the art blue ion & Infra red sterilization technology that retains nutrient value of food , kills bacteria & fungi to keep food fresh for longer time than ordinary refrigerators.

The award was received by Jyoti Shekhar, Chief Operating Officer ' Consumer Electronics & Home Appliances Business, Videocon at a glittering ceremony. Commenting on the occasion, Mr. Jyoti Shekhar said, "We dedicate this award to our consumers & channel partners as this is the result of our extensive consumer interaction programs & Research & development team's great efforts. The Product of the Year awards for our Satellite LCD TV and Frost Free Refrigerators are a true testament to Videocon's efforts to constantly drive innovation with the aim of delivering value to our customers. We look forward to delight Indian consumers with the latest technologies and welcoming them to Videocon family for truly Experiencing Change. This year we are planning to sell more than 1 million units of FPDs out of which 60% contribution will be from Satellite LCD TV. Satellite LCD TV Range is made available from 22" ' 42" categories. For 2012 we are planning to sell 2 million Flat Panel Displays with 75% contribution from satellite LCD TVs.

We are planning to sell more than 2 million refrigerators this year & out of which 35% frost free refrigerators sales we are targeting from this champion product category"

Shelgaokar, Head - Research & Development ' Consumer Electronics & Home Appliances Business, Videocon said "Videocon group has always invested significantly in research and development to offer innovative products with unique technology to our valued consumers. With state of the art R&D facilities based out of Shenzhen, China & India, we are continuously exploring the new innovations to delight consumer experience. We are committed to strive for excellence and getting such awards every year."

Both the award winning products have been widely accepted and appreciated by trade & consumers. Videocon is aiming for 100% growth in the said category for 2011.